Sandara Chardonnay & Sake arrives in the country. Given the expectation, we decided to hold a private event in which we invited journalists and held a contest for social media in which the 40 winning people were going to be able to go to the event and be the first to try the product.
During the event, a tasting of the product was made in which the eleboration process was explained and at the end a gift of “Macaroon” and bottle were given to each of the attendess.
We made a tasting of Sandara with jelly beans in one of the most emblematic buildings of the city of Seul. Before the event a study had been made in which we discovered what type of gum was the one indicated for ech flavor.
In the order to attent the private event they had to register through the web page, but there were only 100 places and in tless than 1 day the event was covered.
In South Korea an event is held at Christmas that brings together families and friends in a convention hall called COEX. This space transforms into a winter paradise full of lights and Critsmas decorations in which families and friends enjoy music performances, activities, gastronomy and different types of drinks.
During this special time of the year, we set up a Sandara stand, where we could promote the different Sandara and could enjoy a drink in the space.
The vast majority of Koreans use public transport every day. We have carried out outdoor campaigns in which we informed all Koreans that the Sandara Wine Mojito had arrived in the country.
Lighting the streets , decorating subway stops, supermarkets and all the establishments of the city is very typical during Christmas in South Korea. During this time of the year, the streets are filled with couples or groups of friends who come out to celebrate these important holidays.
The main food during the Christmas season is spicy and hot food, but certainly the Koreans give great importance to the dessert: a Christmas cake. All shops realease all their creativity and make tarts design with lots of colour. Many Koreans acompany the dessert with Sandara to finish sweetening the moment.
During Christmas, in the supermarket chains of South Korea we do tastings in which we give to taste the different flavors of the Sandara range. We also make a gift format since the exchange of gifts with their partners is very typical.
The place chosen for a tasting of the different types of Sandara was the supermarket COSTCO. A stewardess gave the option to the visitors to the establishment to taste and know about Sandara at the moment.