The campaign took place from June to September in Spain and has led to the Sandara brand a great boost for its positioning due to the high participation rate and the Corporative Social Responsability character of this communication proposal that highlights such important aspects as the recycling.
The Sandara Challenge campaign encouraged consumers to reuse tha Sandara bottle differently in order to make a contest to reward the most original and creative proposals. For this the winery named a prestigious jury composed of several personalities and companies linked to the world of Fine Arts, fashion and decoration such as Paco Roca, Chele Esteve, Kenay Home, Maite Sebastià and a selection of YouTubers related to the world of decor.
The three winners received the cash prizes of 5.000, 2.000 and 1.000 euros.
In 2014 Sandara was born, a sparkling wine brand created by Vicente Gandia. A winery with a lot or experience in the wine indrustry pretending to seduce young peopple who were far away from the wine culture. The product launch was in Spain, where we made a communication campaign in all types of formats: TV, radio, newspapers, online and events. This is the video campaign that we broadcasted.
Medusa Sunbeach Festival is a music festival that gathers 300.000 people. During 5 days, young people visited this festival and international Dj played different types of music. In this festival, we created a Sandara space with a Food Truck and chill out zone. Young people could have a rest there between performances.
Every year in Valencia takes place the fair: “Mostra de Vins, Caves, Licors i Aliments Tradicionals”. During four days of the month of April people can enjoy the best products of Valencia in a fantastic fair. During this fair, people can taste a glass of Sandara accompanied with typical tapa of the area.
The theme of this edition was SHOPENING AND MUSIC. In the streets of Valencia center people can enjoy live Music performed by different bands and Dj. During this day, we created a Sandara space where the visitors had the chance to have a glass of Sandara. A different day of shopping.
Sandara Wine Mojito participed at the Valencia Shopening Night. It’s an event in the Valencia City Center in which all the shops open till 24:00h. People are in the streeets and there’s live music, shopping and summer time celebration. In this edition, the theme was CIRCUS, a big itinerant circus in the Valencia streets.
During this night, in different pointsof the streets people had the chance to have a Sandara Wine Mojito. An innovation sparkling wine.